The Citizens Media
Bringing together users with biz by enabling them to empower & engage one another, The Citizens Media® helps businesses and organizations to manage and improve the way they connect online.
No technical expertise required. No compromise on sense or style.
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How we did it
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What we did
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Why we did it
How we did it
By taking a good look at how & why existing web tools were impacting positive change, contemplating what was missing, then looking away to create something new. Our conclusions?
The Good
Connects people.
The Bad
Global but not so local (at a time we need local Biz), and takes up so much time!
The Ugly
Revenue streams lack transparency & the ability to create markets that are REAL.
To advance, online systems need to find new ways to generate cash at the local level - helping to create authentic markets by rewarding their followers for the vital role that they play.
Think New. Think Forward.®
What we did
So we set to work creating an online solution that does just this. Took a little while but we stuck with it until finally (and mighty excitedly...) coming up with a solution we were confident could work.
Simplifying our thinking, we began to seriously focus on the crux of what it was that delivered a clean, engaging platform whereby all citizens could benefit given the tools, knowledge, time and skills they may have - wherever or whoever they might be.
What dropped out was a simple solution directly connecting consumers to socially engaging biz through easily translated and highly interactive Business (Biz) Profiles, where everyone gets rewarded according to the value they bring.
We think it's a win win kinda deal, and hope you'll agree!
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Acts as a central hub in helping people get the most out of their online tools (Facebook, Twitter and so on)
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Community based - connects from the grassroots up
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It's an easy-to-use tool making it easy for anyone to create a network of sites (kinda like managing their own Facebook)
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It's free to take part and by paying creators of content for what they do, everyone has equal chance to make some coin and start to get empowered!
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By connecting biz with users to help 'em create & promote all that they do online, more time is available for us all to focus on what we do best!
Think New. Think Forward.®
Why we did it
To bring about Global Meritocracy Online!
The world is changing fast. Every individual needs to be empowered - it's time for local biz - environmentally, socially & economically. Markets must become authentic, there's no more time to waste. New thinking encouraged by the tools of social media mean we now have the power to do just this read more...
Whether you are a business, government body, a blogger, hobbyist or a foundation - be you maximizing your viral market strategy, or connecting within a closed group, here lies a simple, effective solution that's ready to get working for you.
It's grassroots with the power to affect global change; economically, politically and socially.
Social Media is about spreading the word through a grapevine of kinship. It's about building a tribe of common cause. It's about creating identity - a sense of belonging. It's about uniting values for continual reform.
Think New. Think Forward.®
Seth Godin : Marketing Genius!
Marketers not sure into which category social media falls
Why most social networking campaigns fail
The Good
Online tools make it increasingly easy for people to really connect; to identify common values and share as it makes sense.
The Bad
People communicate best at the local level - connecting in person as opposed to machines! Technology has been great at connecting people on a global scale - but what about closer to home? How could local communities better benefit from all that could be done?
The Ugly!
The structure of most online advertising systems mean the more $ you have, the greater your power to get ahead, and lack of transparency means it can be a bit of a challenge to figure out how much money's at stake. The result? The wealth gap expands - along with the ability to create markets that are real.
With it's users quickly losing patience for 'in-your-face' ads, social media is already changing all this - marketing power shifting to online content itself. But it's not enough - society needs to find ways in generating cash in a way that makes sense.
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